Chapter 7: business marketing

Apple always finds new and exciting ways to tap into the business market. With its heavy selling products such as the iPod, iPad, and the iPhone, there's no wonder why they are the leading company in technological advances and innovation. Apple taps into several markets such as generation X and Y, baby boomers, Tweens and everyone else in between. The company itself has made a long lasting impression on its customers that keeps them coming back for more. Apple also expands its target area by advertising their products globally with more sales generating outside the country rather than in. Apple continues to be the number one leader in technological advancements and part of its success comes from who, and how they market their product.

Chapter 8: Segmenting and Managing Products

 Market Segmentation is the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups, which helps marketers understands the wants and needs of their customers. Apple targets it's users to give them best consumer experience as possible. For example, Apple will target consumers who use their Ipod Nano product, and they'll just simply "Spice it up" a bit! When the first Nano was released, it was made with a non-visible screen, and it wasn't touch screen! With the new launch of the new Ipod Nano back in September, Apple found a way to tap into it's consumers wants and needs by creating the first all touch-screen Ipod Nano(To have the same feel as the Iphone and Itouch) Which now allowed their customers to have a full view of their product right at their fingertips! Apple also taps market segmentation by creating products solely for those who need them, like the Imac for students, and producers, or Artists, or The Ipad for college students. Apple also release all of their products at reasonable prices, which keeps it's customers coming back for more. Apple products simply can't be beat!

Chapter 11: Developing and Managing Products

When developing a new product, it's important to make sure that the product or service you're selling is up to date, this way consumers can buy your product. New products are important to sustain growth, increase revenues and profits, and replace obsolete items. Apple continues to be the leading manufacturer in electronics, and it all stems from the way they develop and manage their products. Apple uses the help of their customers to generate new ideas and concepts for their products every 6 months as part of their think different strategy in which they brainstorm on certain ideas and how they will market them to the public. This ensures that apple keeps up with the latest technology and consumers wants and needs. There are huge expectations for apples products, and the outcome of it's product releases are far better than expected!

Apple also manage their products by dishing out millions of dollars in advertisements in television and newspapers to promote their products to the public, down to the tee, as to what the product can do and more. Ads still continue to be a huge promotional strategy for Apple.

Chapter 16: Intergrated Marketing Communications

 There are a lot of factors that come into play when speaking of apples success. Apple success has increased rapidly due to it's Promotional Strategy, which consists of many concepts. The company uses on particular type of Promotional methods to help get their "message" across to their customers. The promotional tool the company uses is, of course, advertising. Ever since apple's huge promotional ad with the "Ipod People" back in the early 2000's, apple has managed to to create tons of ads that can be found, virtually, on any television network, Magazine/Newspapers, and of course, the internet. They have also came up with particular promotional marketing strategies that show just how different and unique their company can be. For example in 2008, Apple came out with the "Mac and Pc" Televisions ads, which were to promote the Apple Imac laptops. One side describes a rather older man in business attire and a young man who has a more distinct flare to him. Apple has made millions of dollars on advertising, but generates billions of dollars in revenue sales from it's consumers, which keeps the company at the top of their game

http://youtu.be/Zzo0fqxnjaw

Chapter 10: Product Concepts

      Apple has found many new and interesting ways to market and their products. They do this extremely well with their branding strategies. As stated in the text, Branding has three main agendas. 1: Product Identification, 2: Repeat Sales, and 3: New Product Sales. They simply brand their products with the highest caliber, keeping them at the top of their game. The companies logo and late founder, Steve Jobs are what initially come to mind when asked about branding, seeing as how both have played a major role in Apple's success and prosperity. Apple Markets and Brands their products by simply putting their selves in the customers shoes, and ask themselves, what do we want in out product? They tap into major technological advances like the Iphone, Ipad, and Ipad, all that give you the latest in enhanced technology, with the opportunity to do everything you need to do on the go, like checking your E-mail, or even purchasing tickets online to see a movie, all at the convenience of your fingertips. This has surely, become one of the prominent factors of Apple's success

Chapter 18: Sales Promotion and Personal Selling

Apple use the help of sales promotion to increase their products value. Apple does this in many ways. The Apple company uses promotional methods using short- term techniques to persuade their target audience, whether its Generation X, Y, or pre-teens, or everyone else in between. For example, Apple taps into the sales promotion market by creating money back guarantees on all their products, lower their prices on all their models after a short period of time, and rebates. Apple customers are given the opportunity to surf the web on all devices and test out their features while in it's stores. This ensures that the customer feels comfortable and gets familiar with the product they are about to buy. All year long, Apple uses their promotional tactics on College students, allowing them to buy such tech-savy products The Macbook Pro and Ipad at low prices, or what they like to call "Apple Education Pricing".

Chapter 17: Advertising and Public Relations

   

  Many positive outcomes come  from advertising your products. The advertising response function is a phenomenon in which for advertising and sales promotion increases sales or market share up to a certain level but then produces diminishing returns. The Apple company does at great and effective job of advertising their products. It's advertising market has continues to grow and grow annually, which began to expand over two decades ago with popular ads such as the 1984 super bowl ad, the think different campaign in the 1990's, and the Ipod people in the early 2000's. They've also advertised the Iphone, Ipad, and Itouch modules in creative and interesting ways which helped the company in growth.Their advertising methods fall under Institutional advertising, Product advertising, and Pioneering advertising.

Chapter 7: Business Marketing

  

 Businesses have creative ways of marketing for the consumer. As stated in the text, Business Marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. Apple has many ways of getting their marketing approach across to the direct consumer. Their sole focus is providing their target market with the best technological experience in the world. They pay close attention to detail, fast web-internet activity, they build products at reasonable prices. They also advertise to the generation x and y market, which include tween, teens, and everyone else in between, which makes up for a large portion of their product sales.

Chapter 6: Consumer Marketing Decision

 

The Apple company's target market constantly change in order to maintain consumer behavior. Consumer behavior explains how consumers make purchase decisions and how they use and dispose of the purchased goods or services. When it comes to the consumer decision making process and need recognition, Apple then determines how to meet those market requirements, and have been doing so since 1976. The quality of Apple products speaks for itself. With the help of the information search analysis, the company taps into Web Sales of other technological competitors which determines how their company can give it's consumers high- performance products at reasonable prices, based on consumers' wants and needs.

Chapter 5: Developing A Global Vision

Many companies today spend a lot of their time promoting and developing a better way to stimulate their growth. This strategy is known as Global Marketing; which marketing that targets markets throughout the world! The Apple company has been a long time contender in branching out in other markets throughout, proving their continuous success all over the world. The company taps into several markets, for example, Apple will soon be, by the end of the year, the leading company and brand by pc users, not just by the U.S, but all over the world generating billions in sales. They also take the lead in tablet use(Ipad) and the Iphone, quickly becoming one of the most successful mobile inventions of all time.

Chapter 4: The Marketing Environment

  

Every major company at some point may go through a rough patch which may possibly disappoint the consumer market. It is up to these companies to come up with new and creative ways to keep their business and their customers satisfied. During the recession, Apple customers feared they would not be getting the same quality satisfaction as before.

 Demographic Factor
    With complaints from unsatisfied customers with previous devices, apple had to quickly act on their feet, tapping into the Teen, Professional, Music lover, and the Tech- savy market in new and Innovative ways to stay on top of their game during those hard times. Apple created the new and improved Iphone 3gs, the new third generation Apple Touch, which generated millions of revenue in it's opening sales, ultimately reaching well over 1 billion during it's first quarter gross during the recession.

Chapter 3: Ethical and Social Responsibility

 
         There are certain guidelines that a company must abide by. People may not feel that these guidelines fit, but there are essential to a company's growth. These are called Ethics and Social Responsibility. As stated in Chapter 3 of the Marketing text, ethics refer to the standard of behavior by which conduct is judged. The Apple company follows these guidelines perfectly. One of the most successful companies in history, has a responsibility of meeting consumers needs in such a fast- paced society. Not only must they give the people what they want, but they must do it in a responsible manner. Apple prides itself on following strict Ethical responsibility to ensure that their company meets technological and social needs. They show confidence by providing consumers with newly-updated technology around the clock, ensuring you that you will not be dissapointed with your investment. They show confidentiality by assuring no one in their company is revealing knowledgeable information that may harm the company. And lastly, Apple shows a huge amount of respect not only to it's customers, but to it's staff, in effort to be a stronger, more successful company.