The Apple company's target market constantly change in order to maintain consumer behavior. Consumer behavior explains how consumers make purchase decisions and how they use and dispose of the purchased goods or services. When it comes to the consumer decision making process and need recognition, Apple then determines how to meet those market requirements, and have been doing so since 1976. The quality of Apple products speaks for itself. With the help of the information search analysis, the company taps into Web Sales of other technological competitors which determines how their company can give it's consumers high- performance products at reasonable prices, based on consumers' wants and needs.
No comments:
Post a Comment