Every major company at some point may go through a rough patch which may possibly disappoint the consumer market. It is up to these companies to come up with new and creative ways to keep their business and their customers satisfied. During the recession, Apple customers feared they would not be getting the same quality satisfaction as before.
Demographic Factor
With complaints from unsatisfied customers with previous devices, apple had to quickly act on their feet, tapping into the Teen, Professional, Music lover, and the Tech- savy market in new and Innovative ways to stay on top of their game during those hard times. Apple created the new and improved Iphone 3gs, the new third generation Apple Touch, which generated millions of revenue in it's opening sales, ultimately reaching well over 1 billion during it's first quarter gross during the recession.
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