Chapter 7: business marketing

Apple always finds new and exciting ways to tap into the business market. With its heavy selling products such as the iPod, iPad, and the iPhone, there's no wonder why they are the leading company in technological advances and innovation. Apple taps into several markets such as generation X and Y, baby boomers, Tweens and everyone else in between. The company itself has made a long lasting impression on its customers that keeps them coming back for more. Apple also expands its target area by advertising their products globally with more sales generating outside the country rather than in. Apple continues to be the number one leader in technological advancements and part of its success comes from who, and how they market their product.