Many positive outcomes come from advertising your products. The advertising response function is a phenomenon in which for advertising and sales promotion increases sales or market share up to a certain level but then produces diminishing returns. The Apple company does at great and effective job of advertising their products. It's advertising market has continues to grow and grow annually, which began to expand over two decades ago with popular ads such as the 1984 super bowl ad, the think different campaign in the 1990's, and the Ipod people in the early 2000's. They've also advertised the Iphone, Ipad, and Itouch modules in creative and interesting ways which helped the company in growth.Their advertising methods fall under Institutional advertising, Product advertising, and Pioneering advertising.
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