Businesses have creative ways of marketing for the consumer. As stated in the text, Business Marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. Apple has many ways of getting their marketing approach across to the direct consumer. Their sole focus is providing their target market with the best technological experience in the world. They pay close attention to detail, fast web-internet activity, they build products at reasonable prices. They also advertise to the generation x and y market, which include tween, teens, and everyone else in between, which makes up for a large portion of their product sales.
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