When developing a new product, it's important to make sure that the product or service you're selling is up to date, this way consumers can buy your product. New products are important to sustain growth, increase revenues and profits, and replace obsolete items. Apple continues to be the leading manufacturer in electronics, and it all stems from the way they develop and manage their products. Apple uses the help of their customers to generate new ideas and concepts for their products every 6 months as part of their think different strategy in which they brainstorm on certain ideas and how they will market them to the public. This ensures that apple keeps up with the latest technology and consumers wants and needs. There are huge expectations for apples products, and the outcome of it's product releases are far better than expected!
Apple also manage their products by dishing out millions of dollars in advertisements in television and newspapers to promote their products to the public, down to the tee, as to what the product can do and more. Ads still continue to be a huge promotional strategy for Apple.
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