There are a lot of factors that come into play when speaking of apples success. Apple success has increased rapidly due to it's Promotional Strategy, which consists of many concepts. The company uses on particular type of Promotional methods to help get their "message" across to their customers. The promotional tool the company uses is, of course, advertising. Ever since apple's huge promotional ad with the "Ipod People" back in the early 2000's, apple has managed to to create tons of ads that can be found, virtually, on any television network, Magazine/Newspapers, and of course, the internet. They have also came up with particular promotional marketing strategies that show just how different and unique their company can be. For example in 2008, Apple came out with the "Mac and Pc" Televisions ads, which were to promote the Apple Imac laptops. One side describes a rather older man in business attire and a young man who has a more distinct flare to him. Apple has made millions of dollars on advertising, but generates billions of dollars in revenue sales from it's consumers, which keeps the company at the top of their game
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