Chapter 7: Business Marketing

  

 Businesses have creative ways of marketing for the consumer. As stated in the text, Business Marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. Apple has many ways of getting their marketing approach across to the direct consumer. Their sole focus is providing their target market with the best technological experience in the world. They pay close attention to detail, fast web-internet activity, they build products at reasonable prices. They also advertise to the generation x and y market, which include tween, teens, and everyone else in between, which makes up for a large portion of their product sales.

Chapter 6: Consumer Marketing Decision

 

The Apple company's target market constantly change in order to maintain consumer behavior. Consumer behavior explains how consumers make purchase decisions and how they use and dispose of the purchased goods or services. When it comes to the consumer decision making process and need recognition, Apple then determines how to meet those market requirements, and have been doing so since 1976. The quality of Apple products speaks for itself. With the help of the information search analysis, the company taps into Web Sales of other technological competitors which determines how their company can give it's consumers high- performance products at reasonable prices, based on consumers' wants and needs.

Chapter 5: Developing A Global Vision

Many companies today spend a lot of their time promoting and developing a better way to stimulate their growth. This strategy is known as Global Marketing; which marketing that targets markets throughout the world! The Apple company has been a long time contender in branching out in other markets throughout, proving their continuous success all over the world. The company taps into several markets, for example, Apple will soon be, by the end of the year, the leading company and brand by pc users, not just by the U.S, but all over the world generating billions in sales. They also take the lead in tablet use(Ipad) and the Iphone, quickly becoming one of the most successful mobile inventions of all time.

Chapter 4: The Marketing Environment

  

Every major company at some point may go through a rough patch which may possibly disappoint the consumer market. It is up to these companies to come up with new and creative ways to keep their business and their customers satisfied. During the recession, Apple customers feared they would not be getting the same quality satisfaction as before.

 Demographic Factor
    With complaints from unsatisfied customers with previous devices, apple had to quickly act on their feet, tapping into the Teen, Professional, Music lover, and the Tech- savy market in new and Innovative ways to stay on top of their game during those hard times. Apple created the new and improved Iphone 3gs, the new third generation Apple Touch, which generated millions of revenue in it's opening sales, ultimately reaching well over 1 billion during it's first quarter gross during the recession.

Chapter 3: Ethical and Social Responsibility

 
         There are certain guidelines that a company must abide by. People may not feel that these guidelines fit, but there are essential to a company's growth. These are called Ethics and Social Responsibility. As stated in Chapter 3 of the Marketing text, ethics refer to the standard of behavior by which conduct is judged. The Apple company follows these guidelines perfectly. One of the most successful companies in history, has a responsibility of meeting consumers needs in such a fast- paced society. Not only must they give the people what they want, but they must do it in a responsible manner. Apple prides itself on following strict Ethical responsibility to ensure that their company meets technological and social needs. They show confidence by providing consumers with newly-updated technology around the clock, ensuring you that you will not be dissapointed with your investment. They show confidentiality by assuring no one in their company is revealing knowledgeable information that may harm the company. And lastly, Apple shows a huge amount of respect not only to it's customers, but to it's staff, in effort to be a stronger, more successful company.