Chapter 11: Developing and Managing Products

When developing a new product, it's important to make sure that the product or service you're selling is up to date, this way consumers can buy your product. New products are important to sustain growth, increase revenues and profits, and replace obsolete items. Apple continues to be the leading manufacturer in electronics, and it all stems from the way they develop and manage their products. Apple uses the help of their customers to generate new ideas and concepts for their products every 6 months as part of their think different strategy in which they brainstorm on certain ideas and how they will market them to the public. This ensures that apple keeps up with the latest technology and consumers wants and needs. There are huge expectations for apples products, and the outcome of it's product releases are far better than expected!

Apple also manage their products by dishing out millions of dollars in advertisements in television and newspapers to promote their products to the public, down to the tee, as to what the product can do and more. Ads still continue to be a huge promotional strategy for Apple.

Chapter 16: Intergrated Marketing Communications

 There are a lot of factors that come into play when speaking of apples success. Apple success has increased rapidly due to it's Promotional Strategy, which consists of many concepts. The company uses on particular type of Promotional methods to help get their "message" across to their customers. The promotional tool the company uses is, of course, advertising. Ever since apple's huge promotional ad with the "Ipod People" back in the early 2000's, apple has managed to to create tons of ads that can be found, virtually, on any television network, Magazine/Newspapers, and of course, the internet. They have also came up with particular promotional marketing strategies that show just how different and unique their company can be. For example in 2008, Apple came out with the "Mac and Pc" Televisions ads, which were to promote the Apple Imac laptops. One side describes a rather older man in business attire and a young man who has a more distinct flare to him. Apple has made millions of dollars on advertising, but generates billions of dollars in revenue sales from it's consumers, which keeps the company at the top of their game

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Chapter 10: Product Concepts

      Apple has found many new and interesting ways to market and their products. They do this extremely well with their branding strategies. As stated in the text, Branding has three main agendas. 1: Product Identification, 2: Repeat Sales, and 3: New Product Sales. They simply brand their products with the highest caliber, keeping them at the top of their game. The companies logo and late founder, Steve Jobs are what initially come to mind when asked about branding, seeing as how both have played a major role in Apple's success and prosperity. Apple Markets and Brands their products by simply putting their selves in the customers shoes, and ask themselves, what do we want in out product? They tap into major technological advances like the Iphone, Ipad, and Ipad, all that give you the latest in enhanced technology, with the opportunity to do everything you need to do on the go, like checking your E-mail, or even purchasing tickets online to see a movie, all at the convenience of your fingertips. This has surely, become one of the prominent factors of Apple's success

Chapter 18: Sales Promotion and Personal Selling

Apple use the help of sales promotion to increase their products value. Apple does this in many ways. The Apple company uses promotional methods using short- term techniques to persuade their target audience, whether its Generation X, Y, or pre-teens, or everyone else in between. For example, Apple taps into the sales promotion market by creating money back guarantees on all their products, lower their prices on all their models after a short period of time, and rebates. Apple customers are given the opportunity to surf the web on all devices and test out their features while in it's stores. This ensures that the customer feels comfortable and gets familiar with the product they are about to buy. All year long, Apple uses their promotional tactics on College students, allowing them to buy such tech-savy products The Macbook Pro and Ipad at low prices, or what they like to call "Apple Education Pricing".