Chapter 17: Advertising and Public Relations

   

  Many positive outcomes come  from advertising your products. The advertising response function is a phenomenon in which for advertising and sales promotion increases sales or market share up to a certain level but then produces diminishing returns. The Apple company does at great and effective job of advertising their products. It's advertising market has continues to grow and grow annually, which began to expand over two decades ago with popular ads such as the 1984 super bowl ad, the think different campaign in the 1990's, and the Ipod people in the early 2000's. They've also advertised the Iphone, Ipad, and Itouch modules in creative and interesting ways which helped the company in growth.Their advertising methods fall under Institutional advertising, Product advertising, and Pioneering advertising.

Chapter 7: Business Marketing

  

 Businesses have creative ways of marketing for the consumer. As stated in the text, Business Marketing is the marketing of goods and services to individuals and organizations for purposes other than personal consumption. Apple has many ways of getting their marketing approach across to the direct consumer. Their sole focus is providing their target market with the best technological experience in the world. They pay close attention to detail, fast web-internet activity, they build products at reasonable prices. They also advertise to the generation x and y market, which include tween, teens, and everyone else in between, which makes up for a large portion of their product sales.

Chapter 6: Consumer Marketing Decision

 

The Apple company's target market constantly change in order to maintain consumer behavior. Consumer behavior explains how consumers make purchase decisions and how they use and dispose of the purchased goods or services. When it comes to the consumer decision making process and need recognition, Apple then determines how to meet those market requirements, and have been doing so since 1976. The quality of Apple products speaks for itself. With the help of the information search analysis, the company taps into Web Sales of other technological competitors which determines how their company can give it's consumers high- performance products at reasonable prices, based on consumers' wants and needs.

Chapter 5: Developing A Global Vision

Many companies today spend a lot of their time promoting and developing a better way to stimulate their growth. This strategy is known as Global Marketing; which marketing that targets markets throughout the world! The Apple company has been a long time contender in branching out in other markets throughout, proving their continuous success all over the world. The company taps into several markets, for example, Apple will soon be, by the end of the year, the leading company and brand by pc users, not just by the U.S, but all over the world generating billions in sales. They also take the lead in tablet use(Ipad) and the Iphone, quickly becoming one of the most successful mobile inventions of all time.