Chapter 7: business marketing

Apple always finds new and exciting ways to tap into the business market. With its heavy selling products such as the iPod, iPad, and the iPhone, there's no wonder why they are the leading company in technological advances and innovation. Apple taps into several markets such as generation X and Y, baby boomers, Tweens and everyone else in between. The company itself has made a long lasting impression on its customers that keeps them coming back for more. Apple also expands its target area by advertising their products globally with more sales generating outside the country rather than in. Apple continues to be the number one leader in technological advancements and part of its success comes from who, and how they market their product.

Chapter 8: Segmenting and Managing Products

 Market Segmentation is the process of dividing a market into meaningful, relatively similar, and identifiable segments or groups, which helps marketers understands the wants and needs of their customers. Apple targets it's users to give them best consumer experience as possible. For example, Apple will target consumers who use their Ipod Nano product, and they'll just simply "Spice it up" a bit! When the first Nano was released, it was made with a non-visible screen, and it wasn't touch screen! With the new launch of the new Ipod Nano back in September, Apple found a way to tap into it's consumers wants and needs by creating the first all touch-screen Ipod Nano(To have the same feel as the Iphone and Itouch) Which now allowed their customers to have a full view of their product right at their fingertips! Apple also taps market segmentation by creating products solely for those who need them, like the Imac for students, and producers, or Artists, or The Ipad for college students. Apple also release all of their products at reasonable prices, which keeps it's customers coming back for more. Apple products simply can't be beat!