Chapter 4: The Marketing Environment

  

Every major company at some point may go through a rough patch which may possibly disappoint the consumer market. It is up to these companies to come up with new and creative ways to keep their business and their customers satisfied. During the recession, Apple customers feared they would not be getting the same quality satisfaction as before.

 Demographic Factor
    With complaints from unsatisfied customers with previous devices, apple had to quickly act on their feet, tapping into the Teen, Professional, Music lover, and the Tech- savy market in new and Innovative ways to stay on top of their game during those hard times. Apple created the new and improved Iphone 3gs, the new third generation Apple Touch, which generated millions of revenue in it's opening sales, ultimately reaching well over 1 billion during it's first quarter gross during the recession.

Chapter 3: Ethical and Social Responsibility

 
         There are certain guidelines that a company must abide by. People may not feel that these guidelines fit, but there are essential to a company's growth. These are called Ethics and Social Responsibility. As stated in Chapter 3 of the Marketing text, ethics refer to the standard of behavior by which conduct is judged. The Apple company follows these guidelines perfectly. One of the most successful companies in history, has a responsibility of meeting consumers needs in such a fast- paced society. Not only must they give the people what they want, but they must do it in a responsible manner. Apple prides itself on following strict Ethical responsibility to ensure that their company meets technological and social needs. They show confidence by providing consumers with newly-updated technology around the clock, ensuring you that you will not be dissapointed with your investment. They show confidentiality by assuring no one in their company is revealing knowledgeable information that may harm the company. And lastly, Apple shows a huge amount of respect not only to it's customers, but to it's staff, in effort to be a stronger, more successful company.